We begin every advertising campaign by understanding your specific goals and marketing objectives, from building long-term brand equity to driving sales for a specific product. Working together, we leverage your target personas to define and develop your ideal audiences.
These audience segments allow us to csputure the “right” identifiers and include extensive unique considerations such as age, interests, purchase histories, bahavioral patterns, and geospatial data.
Than we get busy capturing, assigning, and mapping identifiers with your target audiences. Using proprietary identity graghing tools, we collect and mapo highly targeted, useful data from a variety of relevant sources.
Our proprietary platform leverages data captured from our intelligent pixels placed on your website and online store as well as POS and CRM data, cross-device user data, and tightly geo-framed audience data…all in compliance within identity-safe, ethical, and large third-party data rules.
With your custom identity graphs, we than execute. Zensifi’s unrivaled global ad inventory includes over 74,000 publishers and provides omnichannel placement that reach beyond display and native ad. Through our private marketplace and proprietary as server, we are able to delivery your ads access mobile, audio, video, CTV, social and more.
Once ads are served, our advanced traffic quality and fraud detection tools meticulously monitor placements to ensure that you campaigns real real human audiences and are positioned in highly-visible locations and in compliance with all regulations.
Our dedicated team of digital media traders and optimization experts work closely with your marketing team throughout the campaign to monitor, analyze, and optimize performance.
With open communications, real-time reporting, and actionable insights, we stay focused on tracking ther problems you’re looking to solve and achieving your desired outcomnes.
Data transparency is central to Zensifi’s analysis and attribution approach. We believe your data is you data. We will never withhold or disguise your raw metrics. In addition, our account services team and skilled data analysts bring decades of experience with post campaign reporting.
Together, we guage campaign performance against bioth your short-term and long-term goals, helping uncover and understand valuable multi-touch attribution metrics. This is the strength of data-driven, people powered insights.
